The primary responsibility of the PPC specialist would be to drive quality traffic to the website for generating leads, strictly monitoring & maintaining campaigns, bid strategy and reporting.
Managing budgets and bids for multiple platforms including Google AdWords, Bing Ads, Yahoo Gemini, Facebook, YouTube, Twitter, LinkedIn, Pinterest etc.
Building effective Facebook / Paid Search campaigns.
Managing Remarketing/Display campaigns in Google Display Network and third-party platforms.
Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting.
Providing feedback regarding landing pages and display ads.
Optimization & Maintenance of Quality Score.
Working with dealership representatives to implement new campaigns and to scale existing campaigns into new areas of opportunity.
Performing traffic analysis in Google Analytics related to paid digital traffic and other sources /mediums.
Evaluating budget levels and provide recommendations.
Measuring and optimizing campaigns to meet internal KPIs.